Professional Experience

Yale New Haven Health – New Haven, CT

DIGITAL ENABLEMENT COORDINATOR
MARCH 2020 – PRESENT

Project manager for YNHHS digital marketing team: implemented project management software (Jira); manages team working through tickets; maintains inbox, backlog and data; manages sprints

Designs external marketing websites and webpages from conception to execution: creates wireframes, site maps, mock-ups and build-outs

Manages editorial content for website: approves new content web pages; maintains content calendar; manages email production schedule; provides analytics, SEO research, and trend monitoring

Responsible for external COVID-19 website: implements UX redesigns; curates new content; maintains existing content

Manages internal and external website requests and edits: assigns and fulfills website requests via web form; approves website edits through CMS approval box

Responsible for SEO efforts: manages digital team working through updates via BrightEdge platform; provides research, data and recommendations; implements SEO changes

Monitors WCAG 2.1 accessibility compliance levels: manages digital team working through updates via Monsido platform; implements accessibility and QA updates

CERTIFICATIONS
Project Management Professional (PMP)®

UNIVERSITY OF NEW HAVEN – WEST HAVEN, CT

ASSISTANT DIRECTOR OF DIGITAL SERVICES
JULY 2019 – MARCH 2020

Served as project manager for all digital products and services.

Managed web organization strategy, structural design, taxonomies, metadata, and scheduling using analytics reports and translating user behavior into site structure.

Managed visual standards in line with current graphic and branding guidelines for the University’s websites and other digital mediums.

Administered web content management systems using HTML, CSS, PHP.

Presented both internally and externally to promote website.

Supervised Digital Services Specialist and multiple student workers.

Managed Search Engine Optimization Efforts using third-party BrightEdge platform.

Managed Web Accessibility Efforts to ensure the University’s digital properties meet or exceed Web Content Accessibility Guidelines.

Fielded calls, emails, and help desk tickets from constituents from all areas of the University that need assistance updating their websites and associated digital marketing materials.

CERTIFICATIONS AND ACCOMPLISHMENTS
eduWeb 2019 Scholarship Recipient
Google Web Accessibility Training
BrightEdge Certified
Hubspot Marketing Software Certified

DIGITAL MARKETING SPECIALIST
NOVEMBER 2016 – JULY 2019

Managed the University of New Haven flagship website, newhaven.edu, by working with a small team to create landing pages, redesign and edit existing pages, proofread, edit and lay out images and establish page hierarchy and organization.

Maintained the external university calendar by creating new event pages and posting to multiple feeds for Enrollment, Alumni Association and other university groups.

Created and managed online registration and contact forms for multiple university departments, including Enrollment.

Trained and managed other website content editors, such as Graduate Assistants.

PROJECTS
Redesign of newhaven.edu
Worked as part of a team on the implementation of a major content management system upgrade, including working with an outside vendor on design, content layout, functionality, and a total redesign of the website structure. Created an interim website using HTML/CSS/PHP while the CMS was in production.

Redesign and merge of lymeacademy.edu
Worked as part of a team on the merging of the independent lymeacademy.edu website to newhaven.edu.

Design of arts.newhaven.edu
Worked as part of a team on the design of an arts program-specific website, including working with an outside vendor on design, content layout, functionality, and structure.

ST. VINCENT’S MEDICAL CENTER – BRIDGEPORT, CT

MARKETING COORDINATOR
JULY 2015 – NOVEMBER 2016

Managed the St. Vincent’s Medical Center website, stvincents.org, by creating landing pages, redesigning and editing existing pages, proofreading, editing and laying out images and establishing page hierarchy and organization. Produced content for multiple social media accounts, including Facebook, Twitter and YouTube. Community Manager for all social media and forms. Was responsible for the design and management of digital and print advertising campaigns including the St. Vincent’s Medical Center Foundation events.

PROJECTS
Redesign of stvincents.org – Point Person
Worked with an agency on the implementation of a major CMS upgrade, including sitemap, wireframes, templates, user testing and to design Find a Doctor – a special physician search platform. Hired and managed freelance writers to rewrite all major landing pages, as well as worked with professional photographers on multiple photo shoots. Created and launched internal and external communication plans.

SWIM Across the Sound Marathon – Marketing Lead
Created advertising plan, including working with a media buyer, graphic designer and digital ad firm. Designed application forms, info packets, ads, postcards, signage, billboards and presentations for volunteers and participants. Implemented email marketing campaign to attract volunteers/participants. Designed and updated marathon specific webpages as well as home page. Managed photographers and media at event.

Southern CT Women’s Expo (Webster Bank Arena) – Grand Sponsorship Lead
Planned layout of booths, assigned booths to hospital departments and designed and organized St. Vincent’s signage. Created advertising plan, including working with a media buyer, graphic designer and digital ad firm. Designed ads, postcards, signage and billboards and collateral for event. Hired/managed volunteers, as well as researched and approved vendors. Ordered furniture, electrical and other supplies from the venue.

ASSOCIATED MEDICAL – BRANFORD, CT

MARKETING MANAGER
NOVEMBER 2012 – JULY 2015

Was responsible for the design and management of all digital and print advertising and promotions. Designed and maintained multiple websites by working with templates, typography, sizing art and laying out galleries. Maintained multiple social media accounts, including Facebook, Twitter and Pinterest. Managed multiple e-commerce accounts, including eBay and Amazon.