My name is Marisa Healy and I am a Southern Connecticut-based digital marketing professional focused on creating products designed to give the user the best possible experience.
I currently serve as the Assistant Director of Digital Services at the University of New Haven, where I get to primarily focus on attracting new students to the University. Marketing to college students is positive, refreshing, and just plain fun.
In previous roles I worked in the healthcare industry, most recently for a major Connecticut hospital. Healthcare is both exciting and fast-paced, which I loved. Especially working right in the center of it all, surrounded by the hubbub of physicians, nurses and patients.
My passion in all of this is website design, specifically IA and UX. I believe that a good website needs to constantly evolve to suit the user’s needs and expectations. At both the university and the hospital, I helped facilitate two complete redesigns of flagship websites. These projects allowed me to leverage my skill set and excel in user experience design, as well as vendor and client relations.
I believe staying relevant is crucial to being able to provide the best possible product and I continuously educate myself on industry trends and new technology. Recently obtaining my master’s degree in Interactive Media from QU was an incredible learning experience and provided me with a new set of skills to bring to the table.
You may notice that my B.S. is in Animal Science. Before I transitioned to a career in the marketing industry, I trained and taught horseback riding full-time. I ran multiple programs for children and adults, supervised assistant instructors and barn staff, and learned a great deal about running a small business, especially how to work with clients. Although I ultimately pursued a more traditional career path, I have two horses that I train regularly and I compete in my spare time.